Rather than competing on visibility alone, we embedded our client’s charger into the decision-making process at two critical points: dealerships and high-EV-adoption regions.


We partnered with emerging EV brands and independent dealerships lacking existing charging alliances, securing first-mover advantage before competitors could establish exclusivity. To drive engagement, we structured an incentive program that aligned with dealership sales models, ensuring active promotion of our client’s charger. Using Commitment Bias, we integrated it into dealership workflows, making it the default recommendation rather than an optional add-on.


Simultaneously, we leveraged EV registration data to target high-adoption areas, focusing outreach where buyers were most likely to need a charger. To shift consumer behavior, we reframed home charging as a pre-purchase decision, using Pre-Suasion to encourage buyers to book a consultation before finalising their EV purchase. A geo-targeted bidding strategy maximised impact by concentrating marketing spend on EV hotspots, ensuring messaging reached the right audience at the right time.

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